Improving your lead generation strategy can drive more interest in your business and ultimately increase your sales. However, generating leads is easier said than done. In fact, 68% of companies have admitted to struggling with lead generation. We have put together seven tips for boosting your lead generation success through several mediums and platforms.
What is lead generation?
Lead generation is the process of creating awareness for your product or service through advertisements, content, guide videos, website downloads, promotional events, PR campaigns, and various B2B and B2C marketing strategies and advertising campaigns. This process is at the very top of your sales funnel and buyer journey, and without it, you won't have any new customers (or very few).
You don't want to attract just anyone to your campaign. Instead, you want your target market to pay attention. You want your marketing message to resonate with them, which is why prospecting your potential audience is an essential first step. Information you need to know includes:
Demographics (gender, age, marital status, occupation, income level, etc.)
Psychographics (values, opinions, interests, personality, lifestyle, etc.)
Behavior (what they watch and read, buying patterns, benefits they seek in a product, purchase volume, frequency, etc.)
Their pain points and how your product or service addresses them
How to generate more targeted leads
We know that there is no set mold for the success of lead generation. Therefore, We have studied and narrowed down the most relevant and evergreen tactics to increase the number of your leads. These are our top seven lead generation strategies.
1) Improve your website performance
Website optimization is crucial for generating leads. After all, your website is where your customers gather information about your business. Your homepage is like the window to your online store or company. Here, you catch the attention of your website visitors and determine if you would be keeping their attention.
Here are a few things you can do to attract more visitors to your website:
-First, identify the pages on your website that get the most traffic.
-Include a form or CTA on those pages to engage with potential customers and encourage them to sign up for an account or follow your social media pages.
-Run an A/B test to identify the most effective CTA that will increase your click-through rate (CTR). A/B testing is a methodology that focuses on improving the user experience by experimenting with two variants. You can create two variations of one web page with different CTAs.
-After performing A/B testing, analyze the results to identify the CTA that generates more leads.
2) Use CRM to improve your lead generation
The purpose of lead generation is to attract potential clients and turn them into clients. To do this, you need to identify prospects (people or businesses who are interested in your product), nurture them through marketing, and turn them into clients through an effective sales strategy.
CRM software makes this process easy by helping your marketing and sales departments collect data about leads, track them, and maintain them with the right techniques. The human mind is limited in capacity, and therefore, relying on digital databases helps you keep accurate records that are always available for analysis. In a world where data is a giant, making data-driven decisions enables you to move ahead and stay ahead of the competition.
3) Create quality content regularly
Content marketing is essential for generating good leads. However, the problem with content marketing is that many businesses don't channel their efforts the right way.
To do proper content marketing, you must be prepared to do quality research. Find out what your audience likes. What types of content attract them? Who are they involved with? What kind of language will appeal to your target audience?
If you want to improve your search engine optimization (SEO) rankings and offer valuable content on your website, updating your blog is a great way to do it. Consider giving a free gift on a landing page, such as white paper or a downloadable ebook, or perhaps a free course with email content to sign up for.
4) Utilize email marketing
Email marketing is a useful channel to help you reach people to increase your lead generation. It's practical and affordable, and many marketers find it the best way to generate revenue.
A strong email marketing campaign can yield multiple results, so careful planning and research are required to make the most of it. With email marketing, it's easy to control your response to leads and how you can track leads' responses to your sales campaigns.
You can build an email list by encouraging your web visitors to subscribe to your newsletter. For example, try including a call-to-action (CTA) button or link in your blog and social media posts to direct readers to your signup page. However, instead of asking your web visitors to “sign up for your newsletter,” you could try something like "come join our gang of 500+ entrepreneurs," as this sounds more interesting than the usual pleasantries.
Try focusing on a personalized approach to your email correspondence. Email them as if you were having a conversation with your typical buyer persona to help you offer them relevant content.
5) Build social media presence
Social media are invaluable platforms for growing an audience. To generate leads through your social media pages, start by figuring out where you'll find a larger percentage of your target audience.
For example, if you want to do B2B marketing, LinkedIn might be your ideal choice. After all, 96% of B2B content marketers use LinkedIn for social media marketing. These numbers are a testament to LinkedIn's reliability over the past decade. You can also join communities to connect with potential clients.
On the other hand, if your marketing approach revolves around the needs and interests of everyday consumers, consider leveraging social media networks like Facebook, Instagram, Twitter, and more.
Whichever social media marketing platform you choose, make sure you engage with your followers by publishing content regularly, as well as responding to your followers' comments and interactions whenever necessary. Also, note that social media marketing takes time and patience because your audience needs to build a level of trust with the business before deciding how far they want to go with your product or brand.
6) Leverage video marketing
Written content is important, no doubt about it. Still, content marketing professionals worldwide are now reporting that video content provides them with the highest ROI on the market today. Up to 85% of businesses now use video marketing in some way, up from just 25% in 2017.
From short social media videos to interactive webinars, it's no secret that video marketing has become a big part of lead generation in recent years. Try creating longer-form videos and engaging content to generate important leads and contact information while captivating viewers with quick snippets, animated visuals or gifs, and video snippets on social media.
7) Start a podcast
Podcasts are a fun, contemporary, and alternative way to generate leads. This year, more than two million recorded podcasts are available online. With podcasting, you can create free, industry-specific content featuring thought leaders and respected industry players.
One of the most significant benefits of podcasts is that the information is available on-demand, allowing users complete control over when and what information they absorb. Podcasts can also be a great place to invite organizational stakeholders to provide a place for their brand to shine. In addition, podcasts and audio streaming platforms like Clubhouse also offer excellent venues for top-of-the-funnel content to draw awareness to your business and how it solves customer problems.